Marketing

Demand Generation Marketing Manager

Hoboken, New Jersey   |   Full time

We are seeking an experienced B2B marketer to lead the company’s strategy and vision as it relates to its top line growth. Reporting to our VP of Sales, the Demand Generation Marketing Manager is responsible for developing and executing a scalable, repeatable process for generating pipeline.  The ideal candidate needs to be strategic and tactical, willing to get their hands dirty day to day.


Responsibilities:

  • Build a high performing, metrics-driven demand generation team

  • Spearhead marketing initiatives such as Account-Based Marketing and lead-nurturing and lead scoring

  • Uplevel both our field marketing and content marketing efforts

  • Determine the channel mix (email, display, sponsored content, SEO, PPC, field marketing) needed to drive pipeline for each of our customer segments

  • Continually test the efficacy of the channels and mix to maximize ROI and drive MQLs

  • Maintain a feedback loop between sales & marketing to optimize lead generation campaigns and identify opportunities for pipeline acceleration and sales conversions

  • Implement and refine lead nurturing and lead scoring programs

  • Partner with Sales to improve productivity as it relates to nurturing relationships with the accounts in their respective territories

  • Build and optimize lead generation content strategy based upon the buyer journey

  • Partner with Leadership on definitions, SLAs, lead routing and marketing ops stack

Requirements:

  • 3+ years of experience in progressive Marketing roles at the management level within a technology or software development company

  • Proven success driving tangible results

  • Expertise running account-based marketing programs with sales

  • Expertise in building a content marketing engine from scratch

  • Experience selling solutions to a technical audience

  • Have a track record of successfully testing and scaling campaigns

  • Exceptionally strong verbal and written communication skills

  • Prior accountability for pipeline generation

  • Highly analytical and data-driven

What’s in it for you?

  • Competitive salary and benefits package commensurate with experience

  • Work on a dynamic, growing team

  • Get in early on a high-growth startup

  • Only a block away from NJ Transit and PATH Trains

  • Free office snacks and coffee



About GovPilot


GovPilot is a cloud-based Government Management Platform. GovPilot allows governments to replace antiquated paper processes with digital automation. By incorporating a digital environment, local governments can operate at increased efficiency levels. GovPilot unifies fragmented departments and data to facilitate better communication between elected officials, employees and the public to promote more informed decision-making.

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